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(共18张PPT)
MAKE AN EFFECTIVE
EFFECTIVE POSTER
Unit 2 Wildlife Protection
Reading for Writing
LARNING OBJEGTIVES
0
ANALYZE
SUMMARIZE
CREATE
Identify the key elements
Condense complex ideas
Design a persuasive poster
of a promotional poster:
into a single, powerful
for an endangered animal
visuals, emotion, and text
thesis sentence.
using emotive language.
structure.
HOW DO THEY MAKE YOU FEEL
Frightening Ugly Sharp teeth
Cute Lovely Soft
The Core Question:We naturally protect what we like.
But does the 'ugly' one deserve to die
ACTIVITY 1: READ ＆ DISCUSS
Poster 1 : It shocks you with an ‘ugly’ image
but convinces you with logic
(“Theworld needs all kinds”).
Poster 2 : The phrase ‘My Home’ makes the
animal relatable and triggersguilt.
ACTIVITY 2: READ ＆ SUMMARIZE
CHECK YOUR ANSWERS
POSTER 1: THE RAT
The Message: Give Ugly a Chance!
Correct Summary: All species, even ‘ugly’ ones, are important
because nature needs variety and balance.
POSTER 2: THE KOALA
The Message: Don’t Make Paper with My Home!
Correct Summary: We should not destroy animal habitats just
to make paper for human use.
3 Look at the posters again. Discuss the questions in groups.
1 What does each poster use to stir up emotions
2 Who do you think is the intended audience for each poster Why do you think so
3 What does each poster want people to do How do you know
4 In your opinlon, which poster is more effectve Why
ACTIVITY 3: READ ＆ ANSWER
3 Look at the posters again. Discuss the questions in groups.
1 What does each poster use to stir up emotions
ACTIVITY 3: READ ＆ ANSWER
The first poster uses an ugly picture of an animal to get a reaction from thereader, but then makes the point that this reaction is part of the problem, because all animals should be protected, not just ones we think are cute. The ugly rodent is also framed by a Mickey Mouse outline, showing the difference between how we see them in cartoons and how they really are.
The second has a cute picture and the headline is written as if the koalas were speaking to the reader which may make them more sympathetic.
3 Look at the posters again. Discuss the questions in groups.
2 Who do you think is the intended audience for each poster Why do you think so
3 What does each poster want people to do How do you know
ACTIVITY 3: READ ＆ ANSWER
The posters are intended for every one because they appeal to protecting our planet which we all live on, and to our paper consumption which we all rely on.
The first poster wants us to consider“ugly”animals as just as important as cute ones, because it asks us directly to do that.
The second wants us to be aware of our paper consumption. It doesn't tell us to change directly, but it appeals to our emotions to change because what we are doing is not fair to animals like koalas.
3 Look at the posters again. Discuss the questions in groups.
4 In your opinlon, which poster is more effectve Why
ACTIVITY 3: READ ＆ ANSWER
I think the "Give Ugly a Chance" poster is more effective because the viewer will react to the ugly animal first, but then read that this reaction is part of the problem that needs to be dealt with.
THE FORMULA FOR AN EFFECTIVE POSTER
1 CATCHY TITLE
Simple, interesting,direct address.
2. POWERFUL IMAGE
IMPACT
3. CLEAR FACTS
Visual impact - Shock or Awe.
What is the problem
Why is it endangered
4. CALL TO ACTION
Tell the reader exactly what to do.
ACTIVITY 4: READ for writing
WRITING TASK STEP 1: RESEARCH
South China Tiger
INSTRUCTIONS:
1. Choose your subject: The Tiger, The Dolphin, or another endangered species.
2. Consult the Fact Sheet (Page 20).
3. Extract Key Info:
- The Cause: Why is it endangered (e.g., Habitat loss Hunting )
- The Solution: What is being done (e.g., Reserves established )
WRITING TASK STEP 2: STRUCTURE
HEADER: Big, Bold Title.
VISUAL: Designated space for
image (drawing or photo).
BODY SECTION 1: The Problem.
Use facts from research.
(e.g., “Habitat loss is destroying...”)
BODYSSECTION 2:
The Solution& Action.
(e.g., “We must stop...” / ‘Do not buy...)
| ANGUAGE T00LKIT: POWER WORDS
WEAK LANGUAGE
POWERFUL LANGUAGE
It is bad to kill tigers.
Stop the cruel killing!
We should try to help.
Join the urgent fight!
It is not good.
Deadly / Vital / Innocent.
JCABULARBANK
Imperative Verbs: Save, Protect, Refuse, Join, Help.
Adjectives: Urgent, Vital, Innocent, Deadly, Homeless.
Rhetorical Questions: ‘Do you want to see them disappear ’
DRAFTING TIM E
GROUP INSTRUGTIONS
Format: Groups of 4 students.
Roles:
15
Writer: Drafts the text.
Designer: Plans the layout.
MIN
Checker: Reviews against
the formula.
Goal: Produce a complete draft
on the paper provided.
Reminder: Use the Language Toolkit!
AGTIVIIY 5: PEER REVIEW
Does it explain WHY the
TASK: Give one
specific suggestion to
improve the draft.
animal is endangered
Is the Call to Action clear
(Do we know what to do )
Is the title catchy
Is the image choice
effective
HOMEWORK & NEXT STEPS
1 FINALIZE
SAVETTHE
REDUCE
PLAN
Improve your design based on the
PLASTIC
TREES
peer feedback you just received.
REDUCE YOUR
2. DISPLAY
TIGERSAVETO
[ast PECEC|
Posters will be exhibited on the
HEWA OCEAN
class bulletin board next lesson.
SANETHETIM
PLANT CLEANUP
TIGER
TO SCH
TREES
3. REFLECT
AICEN
How can you use these persuasion
TLAT IT FREE,
skills for other topics (e.g., school
rules, environmental protection)
The world needs all
kinds—without variety,
our planet can not survive.

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