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(共32张PPT)
A Brochure
Unit 5
Writing Workshop
Teaching Aims
At the end of the lesson:
1. Students will be able to know text features of a brochure.
2. Students will be able to get important advice on surviving an earthquake.
3. Students will be able to write their own brochures with advice and structure they learned.
2008
May 12th
Death: 70,000
Missing: 18,000
Wenchuan Earthquake
Let’s Guess
Let’s Guess
2010
April 14th
Death: 2698
Missing: 270
Yushu Earthquake
Earthquakes can cause death and other loss and damage that are hard to measure.
So, what can we do to survive an earthquake
What you know...
Outdoors
Stay there and move away from any building or streetlights.
Indoors
Stay away from anything that can break or fall.
Trapped
Knock on a wall to help people find you.
Shout when someone is nearby.
Let’s watch a video and get more advice.
If you are in bed, __________________________.
The _______ above your head or something else can ______ on your head.
When you leave a building with an elevator after the shock has stopped , ___________. _________.
Pre-writing
1. If you are in bed, ____________________________________.
The_______ above your head or something else can _____on your head, then move to a sfe place.
2. When you leave a building with elevators after the shock has stopped ,
_________________. _________.
protect your head with pillow and lie face down
shelf
fall
don’t take the elevator
Take stairs
Read a brochure about how to survive
an earthquake and continue to write.
A brochure is a small book or folded document containing pictures and information about a product or service.
What is a brochure
Pre-writing
Scan and skim the brochure.
Find out the main features of the brochure.
The title
The subtitle
The pictures
Key words
In boldface
The body parts
How to Survive an Earthquake
If you're indoors
If you're outdoors
●
●
●
●
●
●
●
●
Don't run, but protect yourself.
Drop, cover and hold on.
Move away from anything that can fall.
Find a shelter where you can stay.
Wait before moving to another place.
Stop.
Stay seated.
Drive carefully when the quake stops.
Situation 1
Situation 2
Situation 3
If you're in
a car
Read the brochure again and complete the table.
Intensive reading
Don’t run, but protect yourself.
DROP down onto your hands and knees. COVER your head and neck with your hands, arms and hard objects. HOLD ON to your shelter until the shaking stops.
If you’re indoors
The most important thing is to protect yourself as much as you can.
Reason
Drop, cover and hold on.
Explanation
Why shouldn't we run
How can we drop, cover and hold on
If you’re outdoors
Move away from anything that can fall.
Find a shelter where you can stay.
Wait before moving to another place.
E
R
Move to open areas. Building , trees, streetlights and power lines can fall down during an earthquake.
If you are near objects that can fall, find a shelter to protect yourself from them.
Object may also fall after an earthquake and there are always strong aftershocks. Observe carefully before you move away.
R
Stop.
Stay seated.
Drive carefully when the quake stops.
If you’re in a car
E
R
E
Stop your car as soon as you can, but avoid stopping near a building or under a tree.
Stay calm in your car. The car’s metal body can protect you from falling objects.
Avoid bridges that have been damaged or may be damaged by the aftershocks.
Sentence
Structure
Content
Tense
Language
Imperatives
Present Simple
Simple and clear
Dos
Don'ts
Text features of a brochure
Reasons
Pictures
When you write a brochure, it’s important to:
be clear and direct;
use simple and clear language. Make the information easy to remember;
give advice with reasons for actions in different situations;
use the present tense and imperatives;
include pictures and key words to show the important actions.
Outlining and Drafting
Situation 1
Advice
details(explanations/ reasons)
e.g. If you’re indoors,
Do sth. (reasons/ explanations)
Don’t ...(reasons/ explanations)
Situation 2
Advice
details (explanations/ reasons)
If you’re trapped,
_______________________.
_______________________.
Continue to write
If you’re in bed,
_______________________.
_______________________.
1. If you are in bed, ____________________________________.
The_______ above your head or something else can _____on your head, then move to a sfe place.
2. When you leave a building with elevators after the shock has stopped ,
_________________. _________.
protect your head with pillow and lie face down
shelf
fall
don’t take the elevator
Take stairs
Some sentences you may use :
Editing
Outdoors
Stay there and move away from any building or streetlights.
Indoors
Stay away from anything that can break or fall.
Trapped
Knock on a wall to help people find you.
Shout when someone is nearby.
Drafting
Some words and expressions you may use :
move away
stay away
knock on
shout
drop
cover
hold on
find
wait
stop
run
protect
fall
drive
building
powerline
shelter
quake
Editing your brochure
Does the writer focus on a clear topic 1 2 3 4 5
Does the writer make clear and direct points 1 2 3 4 5
Does the writer use simple and clear language 1 2 3 4 5
Does the writer give advice with reasons for different situations 1 2 3 4 5
Does the writer use the present tense and imperatives 1 2 3 4 5
Mark any spelling, punctuation or grammar errors. Mark any unclear expressions. Give suggestions if you can. Underline the expressions you ments: Sharing
Show your brochure and perform some actions.
Pre-writing
05
Outlining
04
Drafting
03
Editing
02
Sharing
01
a brochure
Stay calm and make observations.
Don't hesitate to save lives.
Be brave and insistent.
If you're able to survive a disatser
A Brochure
Psychological Preparations
Social Mutual Help
●
●
●
Social Mutual Help
Fighting against natural disasters is an enternal
topic for humans' survival
and development.
同自然灾害抗争是人类生存发展的永恒课题。
——习近平
Homework
Open your mind and polish the brochure with different situations or suggestions.
单击此处添加副标题内容
Thank you !

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