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(共17张PPT)
Unit 7 It’s in the
Period 2 Reading & Writing
Warm-up
Where did you shop
What did you buy
Talk about your latest shopping experience.
Did you get any discounts
Do you think you’ve got a good price
discount
membership card
buy one get one free
coupon
on sale
Pre-reading
anniversary
shopping mall
eligible
promotional poster
regular customer
Read the words and expressions. Guess what the text is about.
周年纪念（日）
购物中心
有资格的
促销海报
常客
While-reading
1. Skim the email and check your prediction.
2. Scan the email and answer the questions:
How long does the anniversary sale last
What do you think of the promotional plan
While-reading
参考答案
1.The anniversary sale lasts for three days.
2.I think the promotional plan is quite attractive to customers.
参考译文
各位销售部同事：
7月18日是我们商场的10周年纪念日。总经理计划开展一次周年促销活动，时间定于2021年7月18日至20日。在上一次会议中，我们制订了以下促销方案：
· 顾客购买部分商品享受“买一赠一”优惠；
·持会员卡的顾客可以再享受商品总价九折优惠；
·周年促销期间所有到店顾客均可获得特别礼物一份；
· 周年促销期间的营业时间为早九点至晚九点。
请：
·联系设计部设计一份促销海报；
·写一份促销邮件，发给我们的老客户。
谨启，
李明
While-reading
3. Listen to the audio and pay attention to the pronunciation of certain words, intonation and pace.
While-reading
1. Read and figure out its text type and language features:
Text type: ________________
Language features:
formal / informal
long / short sentences
simple / complicated (复杂的） language
Polite / casual (随意的）words
2. Read and Learn new expressions.
business letter
While-reading
1. Read the email again and complete the promotional poster.
2. Discuss and share:
What do you think of this poster Is it attractive
What are the key factors of good promotional poster
one
extra 10% off the total price
special gift
9:00
9:00
20 July
While-reading
While-reading
Read the NOTES and think about “What makes a good poster”
Notes
一张设计新颖的促销海报是吸引消费者目光的关键。在制作促销海报时，应突出促销主题，使用有号召力的语言，注重整体视觉效果；不宜在海报中呈现过多文字信息。
While-reading
Read the promotional posters and answer:
What are the strengths of each promotional poster
Which promotional poster is more attractive Why
While-reading
参考答案
1.In the first promotional poster,the theme is clearly shown but there is notenough discount information in the poster.However,in the second promotionalposter,we can see a distinctive picture design and the discount information canbe caught more easily.
2.In my opinion,the second poster is more attractive because it has adistinctive picture design and eye-catching discount information.
Post-reading
Discuss in groups:
Structure: How will the email be organized
Content: What kind of information should be included
Language: What kind of language should be used Formal or informal
Write a promotional email with your partner.
Activity time:
write a promotional email
Post-reading
Activity time:
write a promotional email
Marking criteria
1. Structure: clearly organized
2. Content: the promotional plan is introduced clearly and correctly.
3. Language: formal and polite
From: Grand Pacific Shopping Mall
To:__________
Subject: Welcome to our Anniversary Sale
Dear _________,
The 10th anniversary of our shopping mall is coming. _____________________________.
We will provide __________________________ and every VIP member can ______________________.
The anniversary sale starts from ______ to_______. During that period, our stores will open at ________ and close at __________.
__________________ and wish you ________.
Yours sincerely,
_______________
Sample email
Summary
A
What topic do we learn today
B
What are the new words and expressions
C
What type of text do you read
D
What is the characteristics of a business email
E
What makes a good promotional poster
Homework
Polish or rewrite your promotional email according to classmates’ and teacher’s feedback.
Writing
谢谢观看
Thank you

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