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(共15张PPT)
Unit 7 It’s in the
Period 3 Extended Activities
Warm-up
A
B
What may influence a customer’s choice of buying products
What need a company consider when launching a new product to the market
Discuss in groups and share your ideas!
Listening
Read the form and learn new expressions.
New expressions:
original price 原价
promotional price促销价
target group
目标人群
promotion period 促销推广期
total cost 总成本
Listening
Listen to the dialogue and catch the topic.
Listen again and take notes.
Singing
Dancing
350
250
3
7
1 week / 7 days
8,000
Listening
Read and underline keywords.
Listen and imitate.
Have a role play.
Mr. Smith: Good afternoon, Charlie.
Charlie: Good afternoon, Mr. Smith.
Mr. Smith: Next month, we’re going to launch a new robot, named the I-Love-Robot. We would like your department to prepare for its promotion.
Charlie: Our pleasure. Can I get some details about the robot
Mr. Smith: Of course.
Charlie: First, what’s the function of this new robot
Mr. Smith: Well, it has four functions: singing, dancing, teaching English songs and chatting with kids.
Charlie: Great! How much is it
Mr. Smith: The original price is $350. For the promotion period, it could be cheaper, but no less than $250, or it can’t cover the cost.
Charlie: OK. So who is this product targeted at
Mr. Smith: Children aged three to seven.
Charlie: Got it. How long will the promotion last
Mr. Smith: No more than one week would be best.
Charlie: OK. How about the budget for this promotion
Mr. Smith: The total cost should be less than $8,000.
Charlie: Less than $8,000. Got it! We’ll discuss this with the team first, and then try to come up with a promotional plan this week.
Reading
poster
special offer
duration
total cost
Group discussion: What makes a good promotional plan
A good
promotional
plan
……
Reading
Student A
Read two promotional plans.
Student B
Fill in blanks in the mind map.
Pair work
Ask & Answer Qs
Reading
Reading
cartoon
image of the robot
gift
membership
card
6,800
7,500
7
8 May 14 May
7
1 May 7 May
Check your answers in the mind map.
Discussion
Step 1
Step 2
Step 3
Compare the strengths and shortcomings of each promotional plan.
Choose a better plan that meets Mr. Smith’s requirements.
Prepare a short presentation.
Discussion
Presentation format
Make your choice and give your reasons.
Discussion
Summary
A
What topic do we learn today
B
What are the new words and expressions
C
What must be considered before launching a new product
D
What are the key components of a promotional plan
E
How to make a decision on a better plan
Homework
Turn your oral presentation into a written report to Mr. Smith.
谢谢观看
Thank you

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