资源简介

(共56张PPT)
UNIT 4　Everyday economics
(单元主题语境：人与社会——日常经济学)
Section Ⅰ　Starting out & Understanding ideas
Ⅰ.重点词汇
1. n.额，前额
2. adj.无表情的，木然的
3. adj.头晕目眩的
4. n.女主席；女会长
5. n.日出（时分）；黎明；拂晓
6. n.（事物的）潜力，可能性
forehead
blank
dizzy
chairwoman
sunrise
potential
7. n.突然的兴趣，迷恋
8. n.投入（物）
9. n.障碍，阻碍，妨碍
10. n.阶段，时期
11. n.化妆品，美容品
12. v.购买
13. n.奖金；红利
input
obstacle
phase
cosmetics
purchase
bonus
bug
Ⅱ.拓展词汇
1.enterprise n.公司；企业；事业，规划；事业心；进取心 , adj.有创业精神的；有事业心的；有进取心的
2.manufacture v.制造→ n.制造商；制造公司，制造厂
3.distribute vt.分配；分散；分布→ n.（商品的）分销，经销
4.entrepreneur n.企业家→ adj.创业的，具有创业精神的
5.guide v.指导；指引 n.导游，向导→ n.指导，引导
6.consult v.咨询→ n.顾问
enterprising
manufacturer
distribution
entrepreneurial
guidance
consultant
前缀fore-表示“先于；预先；在……的前部”，常置于一些名词或动词之前构成名词或动词。
head→forehead　arm→forearm
tell→foretell　warn→forewarn　
Ⅲ.短语互译
1.关于 ,
2.深吸一口气 ,
3.喜欢，喜爱 ,
4.开始 ,
5.最终，结果是 ,
as to
take a deep breath
be fond of
start out
end up
6.row upon row ,
7.a world away from ,
8.access to ,
9.a number of ,
10.meet with ,
鳞次栉比
与……截然不同
接近；通向……的入口；使用……的机会（权利）
许多的；一些
偶然遇到；碰到；遭受
Ⅳ.重点句式
1.句型：that’s why ...那就是为什么……
教材原句：And that is why I need your help in turning my new and exciting business into a successful one.
翻译：
那就是为什么我需要你们的帮助，使这个全新的、激动人心的创业项目获得成功。
2．句型：现在分词短语作状语
教材原句：Moving carefully through the darkness，she passes row upon row of rose plants.
翻译：
3．句型：强调句型
教材原句：It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential.
翻译：
.
她小心地在黑暗中穿行，经过一排又一排的玫瑰植株。
直到结束海外留学生活，回国看望父母时，张悦才意识到这里的潜力。
熟读精思·研读文本精华
Ⅰ.原文释译
Business Blossoms
As she spoke，Zhang Yue put her hands behind her back to hide that they were shaking.She couldn’t，however，hide the line of sweat running down her forehead①， which was caused partly by the heat of the television studio，but more by fear of the four people seated in front of her.They stared back， their blank② faces giving no clue as to what they would say next. Feeling dizzy③，Zhang Yue took a deep breath as she struggled to finish her presentation，“And that is why I need your help in turning my new and exciting business into a successful one.”
that 引导宾语从句，作动词hide的宾语。
现在分词短语running down her forehead作the line of sweat的后置定语。
which引导非限制性定语从句，指代前面的句子。
独立主格结构，其中what引导宾语从句，作介词to 的宾语。
as引导时间状语从句。
why引导表语从句。
Now chairwoman④ of her own company，Zhang Yue is fond of⑤ saying，“The early bird catches the worm.” The place where this happens is a valley，a world away from any television studio. Moving carefully through the darkness，she passes row upon row of rose plants.In an hour，these fields will be full of⑥ people，working quickly to pick the flowers before sunrise⑦.“It has to be done then，” says Zhang.“These flowers are delicate⑧.”
where引导定语从句，修饰先行词the place，where在从句中作地点状语。
现在分词短语作伴随状语。
Zhang never thought that this was something she would end up doing. Surrounded by roses as she was growing up，she paid them little attention. It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential⑨. “Conditions are ideal here，” she says.“This is a place where roses grow wild.”
定语从句，修饰先行词something。
过去分词短语作状语。
强调句，强调的部分是only after graduating from university overseas and returning to visit her parents。
Zhang therefore decided to return to her home town and grow roses， which surprised many people.“I wanted to experience⑩ the freedom of being my own boss，” she said.“But I also wanted to give something back to my home town. As people say， ‘It takes a village to raise a child.’”
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She is not the only young person to have been bitten by the start-up bug .All over the world，an increasing number of enterprising young people are thinking of starting their own businesses，as the growing economy creates more opportunities.Like Zhang，they present their ideas in the hope of getting investment and advice，and they have the same passion and
which引导非限制性定语从句。
as引导非限制性定语从句。
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devotion .The majority meet with rejection.A few，like Zhang Yue，find themselves lucky enough to get investment and the all-important input and support from more experienced business people.The road to their success is however still a long and difficult one，with many challenges along the way.
As someone who grew up in the country，Zhang already knew about growing plants.However，like any entrepreneur who was just starting out，she still had a lot to learn.She has overcome a number of obstacles in nursing her business to the success it is today.“The biggest challenge at the initial phase was to persuade people to work for me，which was totally
outside my experience.Few in the village believed I could create a multi-million yuan business from flowers，” says Zhang.“After I went on TV，a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution . It was only then that the locals began to believe me. Now my product is one of the best in Asia.This year，I can pay all my fellow workers a decent bonus.”
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强调句，强调的部分是only then，为时间状语。
14
Seeing her peers who also dream of success and independence ，Zhang has mixed feelings.Though she welcomes the new entrepreneurial spirit，she advises that people be realistic and seek guidance from expert consultants before rushing into things.
“I love running my own business，but it’s not for everyone，” says Zhang.“To succeed in business，you need more than a good idea，hard work and determination. What really matters is a sound business plan， access to capital，and good management and negotiating skills.Most of all，don’t
15
be too ambitious.You should know your own limits and those of the people you work with.For young people who have little life experience，that can be a challenge.”
What引导主语从句。
15
◆难词注解
①forehead n.额，前额
②blank adj.无表情的，木然的
③dizzy adj.头晕目眩的
④chairwoman n.女主席；女会长
⑤be fond of喜欢，喜爱
※be keen on喜欢，喜爱
⑥be full of 充满
⑦sunrise n.日出（时分）；黎明；拂晓
⑧delicate adj.脆弱的；熟练的；精美的；易损的
⑨potential n.（事物的）潜力，可能性
⑩experience v.体验；经历 n.经验；经历
※experienced adj.熟练的；有经验的
bug n.突然的兴趣，迷恋
enterprising adj.有创业精神的；有事业心的；有进取心的
create vt.创造；创作；创建；引起，产生
※creation n.创造；创作；创建；作品
devotion n.奉献；忠诚；专心
input n.投入（物）
entrepreneur n.企业家；创业者
obstacle n.障碍，阻碍，妨碍
phase n.阶段，时期
manufacturer n.制造商；制造公司，制造厂
cosmetics n.化妆品，美容品
willing adj.愿意的，乐意的；自愿的；积极肯干的
※unwilling adj.不愿意的；不情愿的；勉强的
※be willing to do sth.乐意做某事
※be unwilling to do sth.不愿意做某事
purchase v.购买
※purchaser n.买主；购买者
distribution n.（商品的）分销，经销
bonus n.奖金；红利
independence n.独立；自主
entrepreneurial adj.创业的，具有创业精神的
guidance n.指导，引导
consultant n.顾问
access n.入口，通道；（使用或见到的）机会，权利v.访问，存取（计算机文件）；到达；进入；使用
negotiate v.谈判；协商；通过
Ⅱ.文本理解
文章架构
rose
freedom
back
investment
work
determination
access to capital
ambitious
limits
细节探究
1.Why were Zhang Yue’s hands shaking in the television studio？ （　　）
A.Because it was too hot in the television studio.
B.Because the four people seated in front of her were leaders.
C.Because she felt nervous when having her presentation.
D.Because her business made her too excited.
2.Where is Zhang Yue’s company？ （　　）
A.In a remote valley.
B.In the television studio.
C.In a foreign country.
D.In a university.
3.What were local people’s attitudes when Zhang Yue decided to grow roses？（　　）
A.Supportive. B.Unclear.
C.Neutral. D.Doubtful.
4.What can we learn from Paragraph 5？ （　　）
A.Zhang Yue is the only young person to start rose business.
B.It is very challenging for young people to start their own businesses.
C.Many young people are planning to learn from Zhang Yue.
D.Young people should be supported by experienced business people.
5.What was Zhang Yue’s biggest challenge at the beginning？ （　　）
A.The locals didn’t want to work for her.
B.She didn’t have enough money.
C.Her parents didn’t support her.
D.Nobody wanted to buy her products.
答案：1~5 CADBA
课文语法填空
As chairwoman of her own company，Zhang Yue was having her presentation in the television studio.
Zhang never thought that she would grow roses.After 1. ,（graduate） from university overseas and returning to visit her parents，she realised her home town is an ideal place where roses grow wild.Zhang therefore decided 2. （return） to her home town and grow roses，which 3. （surprise） many people.
graduating
to return
surprised
Zhang is not the only young person to have been bitten by the start-up bug.All over the world，an increasing number 4. enterprising young people are thinking of starting their own businesses.A few，like Zhang Yue，find 5. ,（them） lucky enough to get investment and the all-important input and support from more 6. （experience） business people.The road to their success is however still a long and difficult one，with many challenges along the way.
of
themselves
experienced
As someone 7. grew up in the country，Zhang already knew about growing plants.8. ，like any entrepreneur who was just starting out，she still had a lot to learn.She has overcome a number of obstacles in nursing her business to the success it is today.Seeing her peers who also dream of success and 9. （independent），Zhang has mixed feelings.Though she welcomes the new entrepreneurial spirit，she advises that people be 10. （real） and seek guidance from expert consultants before rushing into things.
who/that
However
independence
realistic
Ⅲ.教材熟词生义/一词多义
blank
①She turned to a blank page in her notebook. ,
②Steve looked blank and said he had no idea what I was talking about.
,
③He received a blank refusal. .
空白的
彻底的
无表情的
Ⅳ.教材续写积累
情绪描写——紧张、害怕
As she spoke，Zhang Yue put her hands behind her back to hide that they were shaking.She couldn’t，however，hide the line of sweat running down her forehead，which was caused partly by the heat of the television studio，but more by fear of the four people seated in front of her.
[仿写]完成句子
当他看到一条蛇突然从路边的草丛中爬出来时，他吓得浑身发抖，差点瘫倒在地。
When he saw a snake suddenly crawling out of the grass by the roadside，he
and almost collapsed to the ground.
trembled with fear
互动探究·精研核心知识
1 blank adj.无表情的，木然的；空白的；完全的；彻底的
They stared back，their blank faces giving no clue as to what they would say next.
他们面无表情地凝视着她，让人根本看不出他们接下来会说什么。
[要点突破]
①go blank （脑子）突然一片空白
draw a blank无回音；无结果；无收获
②blank out彻底隐藏；使忘记（某事）；完全掩盖
[写作佳句]
She stared at me with a blank expression on her face.
她一脸木然地盯着我。
[学以致用]
单句填空/完成句子
①Don’t ask him any more questions.His mind seems to have blanked .
②我的脑子突然一片空白。
My mind .
③他那双黑眼睛茫然地望着她，不给她开口的机会。
He looked at her out of that made no opportunity for her to speak.
out
went totally blank
blank dark eyes
2 purchase v.购买n.购买；购买的东西
After I went on TV，a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution.
我上电视后，一家亚洲大型化妆品制造商愿意购买我的产品并且帮忙分销。
[要点突破]
①purchase sth.for sb.为某人买某物
purchase sth.for+money 买某物花多少钱
purchase sth.from ...从……购买某物
②the purchase of 对……的购买
③purchaser n.购买人；采购人员；买主
[写作佳句]
He gave his son some money for the purchase of his favorite storybooks.
他给了儿子一些钱购买他最喜欢的故事书。
[学以致用]
单句填空/同义句改写
①Everyone can play a part in reducing waste，whether by not .（purchase） more food than necessary in your weekly shopping or by asking restaurants to not include the side dish you won’t eat.
②The customer has the potential （purchase） the house from our company.
③He paid ￥200，000 for his new car.
→He ￥200，000.
purchasing
to purchase
purchased his new car for
3 distribution n.（商品的）分销，经销；分配；分布；分发；分送
A well-organized distribution system is crucial for getting products to consumers.
一个井然有序的分销系统对于将产品送达消费者手中至关重要。
[要点突破]
①distribute v.分发；分配；分销；使散开；使分布；分散
distribute ...to ...向……分发……
distribute ...among ...在……中分配……
②distributor n.经销商；分销商
[写作佳句]
Under the burning sun，my mom was distributing leaflets to passers-by，sweating all over.
烈日下，我妈妈正在向路人分发传单，热得浑身是汗。
[学以致用]
单句填空/完成句子
①Has the Channel Tunnel improved the （distribute） of goods between the British Isles and mainland Europe？
②We distributed the money equally the team members so that each could purchase something they needed.
③书籍已免费分发给该区的每一所学校。
Copies of the book to each school in the district.
among
were distributed for free
distribution
4 guidance n.指导，引导；导航
Though she welcomes the new entrepreneurial spirit，she advises that people be realistic and seek guidance from expert consultants before rushing into things.
尽管她乐意看到新的创业精神的涌现，但她也建议人们要现实一些，在仓促行事之前先寻求专家顾问的指导。
[要点突破]
①under one’s guidance在某人的指导下
②guide n.指南；导游，向导vt.指导；指引
[写作佳句]
（2024·新课标 Ⅰ 卷）The garden also contains a winding path that guides visitors through the twelve regions of the Silk Road.
花园里还有一条蜿蜒的小路，引导游客穿过丝绸之路的十二个区域。
[学以致用]
单句填空/完成句子
①To show the versatility of the short play，I have included a .（guide） play，a radio play and a television play.
②I was looking forward to working her expert guidance.
③她带领我们穿过繁忙的街道，来到了超市。
She the supermarket.
guidance
under
guided us through the busy streets to
强调句型
It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential.
直到结束海外留学生活，回国看望父母时，张悦才意识到这里的潜力。
[情境探究]
①It was yesterday that I met him in the street.
就在昨天，我在街上遇到了他。
②It was not until we had stayed together for a couple of weeks that I found we had a lot in common.
直到我们在一起待了几个星期，我才发现我们有很多共同点。
③It is the ability to do the job that matters not where you come from or what you are.
重要的是你做这份工作的能力，而不是你从哪里来，或者你是做什么的。
④It is my parents that/who are singing in the next room.
正在隔壁房间唱歌的是我的父母。
[要点突破]
①判断强调句型的依据：去掉it is/was和that后，句子仍然成立。
②强调句型中的it不能用其他词代替。
③用is还是was要根据原句的时态而定：属于现在或将来时间范畴的所有时态用is；属于过去时间范畴的所有时态用was。
④被强调部分指人时，可以用who代替that，其他情况一律用that。如果强调时间状语不能用when代替that；同样，如果强调地点状语，不能使用where。
⑤“not ...until ...”结构的强调句型：it is/was+not until ...+that+其他.
[学以致用]
单句填空/句式升级
①It was I myself opened the window.
②It （be） at an evening party that I first saw her.
③It is only when one is ill one realises the importance of health.
④Scientists didn’t know much about lung cancer until recently.
→ scientists knew much about lung cancer.（“not ...until ...”的强调句型）
was
who/that
that
It was not until recently that

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