资源简介

(共19张PPT)
advertisement
freedom
fundamental
agency
commercial
technological
originate
sew
locate
suitable
attract
consist of
advertiser
budget
visual
boost
n. 广告
n. 自由
adj. 根本的；基本的；
基础的
n. 代理处
adj. 商业的，商务的
adj. 技术的；科技的；
工艺的
vt. 创始，创造
vi.&vt. 缝，缝纫；
缝制；缝补
vt. 位于
adj. 合适的，适宜的
vt. 吸引
由……构成
n. 广告商
n. 预算 vi.&vt.
把……编入预算
视觉的，视力的
n. 增长；
vt. 促进，推动
competitive
combine
genuinely
link
anticipate
profit
welfare
participate
neighbourhood
sponsor
adj. 竞争性强的，有竞争力的
vi.&vt.（使）结合，（使）组合
adv. 真正地
vt. 把……联系起来 n. 联系，关联
vt. 预期，预料
n. 利润，收益，盈利
n. 幸福，健康；福利
vi. 参加，参与
n. 社区，住宅小区，街坊
vt. 赞助，资助；为……担保
n. 赞助商；资助者
Lesson 3
The Advertising Game
The Media
Unit 6
Teaching Objectives
Unit 6
Lesson 3
1.To read and talk about advertising.
2.Know the design, the idea and the effect of advertisement.
3.Understand the development.
4.Disscuss advertising.
guess
Pre-reading
Task1.1.Watch a video of an advertisement and guess.
What product is it for
Mercedes
Bens
Task1.2.What makes an advertisement attractive
While-reading
Task2.A.Read the passage quickly and choose the main idea.
While-reading
A. different types of advertisements
B. the development of advertisements
C. different attitudes towards advertisements
It introduces the development of advertisements in the order of ______.
time
Task2.1.Match the key words of each paragraph.
Para.1
1. Advertising agencies would create a basic type of advertisement known as a _________________________.
2. Such advertisements have changed over the years with _________, ________,_______________ developments.
commercial advertisement
social
economic
technological
Task2.2Read for details
Para.2
2. What information we would know from the name of the classic advertisements
what the company sells, where they are located and the name of the product.
Classic advertisements
Para.3
Why do modern advertisements have to attract the attention of the public
Because they need to adapt to a marketplace where products and services are in direct competition with each other.
Modern
advertisements
Para.4
1. How do modern advertisements do to separate them from their competitors
They combine the highest standard of design with creative ways to make people believe that they “must have the product”.
Improved modern
advertisements
2. Choose the concepts that may be included in modern advertisements.
A. freedom
B. happiness
C. wealth
D. success
E. violence
F. depression
Para.5
1.What do advertisers do to make people forget the selling purpose of advertisements
They use humour as well as new and unusual ideas to surprise people.
Further improved modern advertisements
Para.6
1. What are the aims of public advertisements
They aim to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.
Public advertisements
Group work
The Advertising Game
Classic ads
Modern ads
Improved modern ads
Public ads
used to
___________
about_________
Commercial ads
Further improved modern ads
direct
_________________
from experts
as________
attractive as
possible
combine _________
______________ with creative ways
using _____and new and _______ ideas
to _________ in a world of advertising
aim is to__________
make a ____________to society
increase ______ knowledge
social, economic, technological development
give
information
pictures or words
visually
the highest standard of design
stand out
humor
unusual
create some new things.
contribution
public
Use the diagram to talk about what you have learnt about advertising .
finding certain products
Post-reading
Express yourself
Task3. What makes public ads different
belief
hope
love
increase public knowledge,
which has made our society a better place for everyone.
Post-reading
Design your own advertisement!
Homework
1. Finish the exercises in workbook on P107-109.（能力提升）
2. Recite the words and phrases we learnt today.(A+B+C)
3.Bring one of your favourite advertisements to the classroom. Explain why you like it and how you would like to make it even better.(A)
Thank you

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