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Noodle makers get whiff of export success
螺蛳粉怎会火出了圈？
扫码听讲解
文章导读
有一款让人又恨又爱的食品，味道奇臭无比，但就是这股神奇的臭味让
其风靡全国，甚至吸引了海外友人。有人曾把其与豆汁、臭豆腐并列一起，
称为“宝臭三绝”。它就是家喻户晓的螺蛳粉。螺蛳粉是广西壮族自治区柳州
市的特色小吃之一。2018年“柳州螺蛳粉”获得国家地理标志商标 ；2020年被
列入国家级非物质文化遗产名单。原本只是柳州当地小吃的螺蛳粉火出了圈，
不仅在中国大卖，还远销海外，深受国内外吃货的追捧。从路边摊小吃到“网
红”美食，螺蛳粉产业的发展之路令人好奇。想知道螺蛳粉成功背后的秘诀
吗？让我们走进今天的China Daily去一探究竟吧。
课前讨论
① 螺蛳粉中都有什么食材？用英语怎么说？
② 螺蛳粉成功的因素有哪些？
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China Daily精读专题｜30个中国文化故事
文章讲解
A specialty from Liuzhou, Guangxi Zhuang autonomous region, luosifen is
boiled with pickled bamboo shoots, dried turnips, fresh vegetables and peanuts
in a spiced river snail soup.
重 点 单 词 specia lty [ spe lti] n. 1) 特色食品 2) 专业【例】Johnson's
specialty is medieval European history. 3) 特产；专卖店
译
螺蛳粉是广西壮族自治区柳州市的地方特产。将米粉、酸笋、萝卜干、新鲜蔬菜和花生等
食材放入加了辣椒等香料的螺蛳汤料中煮，就做成了一碗螺蛳粉。
It used to be a cheap street snack for locals in Liuzhou, but people from outside
the city were not so familiar with it. However, the dish has recently been
tempting the taste buds of foreigners and overseas Chinese.
重 点 单 词 tempt [tempt] v. 1) 劝说，鼓励 【搭配】tempt sb into doing sth
鼓励某人做某事； tempt sb to do sth 鼓励某人做某事 2) 诱惑，引诱【搭配】
be tempted to do sth 被引诱做某事【例】I'm tempted to buy that dress.
拓展延伸：tempt fate/providence 冒险，玩命 拓展延伸：overseas 在海外（的）
译
拓展延伸：brewery n. 啤酒厂；啤酒公司 拓展延伸：make a comeback 复出；重返；
它过去是柳州当地人爱吃的一种便宜的街边小吃，而外地人并不太熟悉这种食物。然而，
螺蛳粉最近吸引住了许多外国人和海外华人华侨的味蕾。
From January to July, the export value of luosifen soared by more than 16 times
year-on-year to reach 15.35 million yuan, according to the Liuzhou customs
authorities.
重 点 单 词 cu st om s [ k st mz] n. 1) （政府部门）海关【例】China
Customs 2) （检查入境人员行李的）海关【例】It took ages to clear customs.
译
根据柳州海关的数据，从2020年一月到七月，螺蛳粉的出口额同比增长超过16倍，高达
1535万元。
Exports in July alone, valued at 7.85 million yuan, exceeded the total value from
January to June. Destination countries included the United States, Canada,
Australia and European nations, along with new markets such as Singapore,
Russia and New Zealand.
重 点 词 组 value sth at sth：给某物定价/估价
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China Daily精读专题｜30个中国文化故事
译
单看七月的出口额就有785万元，超过了一月到六月的出口额合计。出口目的国包括美国、
加拿大、澳大利亚和一些欧洲国家，还包括一些新的出口市场，比如新加坡、俄罗斯和
新西兰。
Topics related to luosifen on Sina Weibo have triggered more than 1 billion
views this year, making the dish a new "internet star". Experts said this success
is impressive considering the impact the coronavirus pandemic has had on the
cater ing sector.
重 点 单 词 catering [ ke t r ] n.（会议或社交活动的）饮食服务，酒席承
办【例】Who did the catering for your son's wedding
拓展延伸：cater v.（为社交活动）提供饮食，承办酒席
【搭配1】cater for sb/sth 满足需要；适合 ；【搭配2】cater to sb/sth 满足需要；迎合
译
今年（2020年）新浪微博上关于螺蛳粉的话题已经获得了超过10亿次的点击和浏览，使
螺蛳粉成为了新晋“网红”。鉴于新冠疫情对餐饮行业造成的巨大影响，专家认为螺蛳
粉的成功十分难得。
The e-commerce boom, livestreaming, packaged and instant luosifen, along
with more people eating it at home, are all components of this success, they said.
重 点 词 组 packaged and instant luosifen 袋装即食的螺蛳粉
文化背景：Consumer packaged goods (CPG消费者包装商品) are items used daily by average
consumers that require routine replacement or replenishment, such as food, beverages, clothes,
tobacco, makeup, and household products. CPG are also known as fast moving consumer goods.
消费者包装商品（又称包装消费品、快速消费品）是消费者日常购买并使用的商品，因为
消耗量很大，故需要日常更新和补货。
译
他们说，电子商务的繁荣、直播带货的流行、市面上推出的包装即食的螺蛳粉产品以及
有更多的人愿意在家吃螺蛳粉，都是这项成功的重要因素。
Jia Jiangong, deputy director of the Liuzhou commerce bureau, said exports
have been helped by companies tweaking recipes to better localize the dish and
enhance quality.
重 点 单 词 tweak [twi k] v. 1) 扭；拧；扯 2) 稍稍调整（机器、系统等）
译
柳州商务局副局长贾建功表示，螺蛳粉企业为更好地让螺蛳粉贴近当地口味并提高产品
质量，不断地对食谱进行调整与改良，这有助于出口的增长。
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China Daily精读专题｜30个中国文化故事
"In addition, with the pandemic wr eaking havoc overseas, many people have
been forced to stay home. Packaged rice noodles such as luosifen can meet the
demand for convenient dining," he said.
重 点 单 词 wreak [ri k] v. 造成 重 点 单 词 havoc [ h v k]n. 灾害；
（破坏） 浩劫
重 点 词 组 wreak havoc 肆虐 【搭配】wreak havoc on sb/sth 对某人某事
造成巨大破坏
译
“除此之外，随着海外疫情的肆虐，许多人被迫待在家中。诸如螺蛳粉这样的包装米粉类
食品满足了他们对方便用餐的需求。”他说道。
Output of luosifen in Liuzhou has almost tr ebled since companies r esumed full
production. They have also had to recruit more workers and arrange night shifts
to meet the increased demand, Jia added.
重 点 单 词 treble [ trebl] v. & det.（使）成三倍；三倍的 【例】He earns
almost treble the amount that I do.
重 点 单 词 r esume [r zu m] v. （中断后）继续，重新开始, 恢复 【例】
Normal services will be resumed in the spring.
拓展延伸：triple v. & adj. & det. 成为三倍； 拓展延伸：quadruple v. & adj. & det. 成为四
三倍的 倍；四倍的
译
自从生产企业全面恢复生产，柳州的螺蛳粉产出几乎翻了三倍。他还补充道，这些企业还
必须招募更多的工人和安排夜班班次才能满足暴增的需求。
Jiang Zhifeng, senior investment director at Meridian Capital China, said that
during the pandemic packaged food has replaced dining at offline restaurants.
More customers are willing to buy packaged food that maintains the original
taste and quality
重 点 单 词 senior [si .nj ] adj. 高 重 点 单 词 maintain [me n te n] v.
级别, 级别高的 维持, 保持
重 点 词 组 packaged food 包装食品 【例】The packaged food company
attributed the loss to a change in accounting for pensions.
译
华映资本中国的高级投资总监姜志峰表示，在疫情期间，包装食品取代了在线下餐厅就餐。
更多的消费者愿意购买原汁原味、质量有保证的包装食品。
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China Daily精读专题｜30个中国文化故事
Ni Diaoyang, president of the Liuzhou Luosifen Association, told China
Newsweek he has full confidence in the industry's potential and believes it will
remain popular for at least three to five years. "After luosifen went vir al on the
internet, it has been commonly seen in many homes," he added.
重 点 单 词 viral [ va r l] adj. 1) 病毒的 2) （通过网络或电子设备）快速传
播的
译
柳州市螺蛳粉协会会长倪铫阳告诉中国新闻周刊，他对螺蛳粉行业的潜力很有信心，他认
为螺蛳粉至少在未来的三到五年里还能保持流行。“螺蛳粉在网上走红之后，在家家户户
都能看见它的身影。”他补充道。
Yan Jingjing, marketing manager for the Liuzhou brand Haohuanluo, told the
magazine that since 2014 the number of workers at the company has risen 50-
fold to some 400. "We have fa ith in this huge market demand. Our daily
production has reached 200,000 bags and we plan to increase capacity this year,"
Yan added.
重 点 单 词 faith [fe θ] n. 信任, 信心 重 点 单 词 capacity [k p s. .ti ] n.
生产能力
译
柳州品牌好欢螺的市场总监颜晶晶告诉新闻周刊，自2014年以来，好欢螺的员工数增长了
50倍，达到了400多人。“我们看好这波巨大的市场需求。我们的日产量已经达到20万袋，
而且我们今年计划增长产量。”她补充道
More than 250,000 people in Liuzhou work in industries related to luosifen
production, such as planting rice and bamboo, cu lt iva t ing river snails,
processing rice noodles, and logistics and e-commerce, according to local
government data.
重 点 单 词 cultivate [ k l.t .ve t] v. 种植, 耕作【例】Corn, or maize, is
indigenous to Mexico and has been cultivated there for some 6,000 years.
译
根据当地政府的数据，在柳州，有超过25万人从事与螺蛳粉生产相关的工作，比如水稻和
竹笋种植、螺蛳培育、米粉加工、物流和电子商务等等。
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