资源简介

(共46张PPT)
Everyday economics
Unit 4
PART.01
Learning Objectives
Acquire, sort and generalize the key information of the video about the development of money.
01
Learn positive life attitudes and personal qualities from a successful entrepreneur and understand the issues of young people starting a business.
03
Know the topic context and grasp the main idea and key information of the text. And be able to use the learned expression methods to conduct effective communication on the topic of young people’s entrepreneurship.
02
Learning Objectives
Through reading, students can have a better understanding about young people’s entrepreneurship, and at the same time, know the topic context and grasp the main idea and key information of the text.
Students can think deeply about positive life attitudes and personal qualities from a successful entrepreneur and understand the issues of young people starting a business.
01
02
Teaching Focuses and Anticipated Difficulties
PART.02
Lead-in
How did people make payments before money appeared
Exchange goods
Salt
Gold
How can people make payments now
Cash payment
Credit card payment
Mobile payments
Watch the video and answer the questions.
1. What is the video about
2. What stages are mentioned in the video What are they like
Watch the video and answer questions.
1. The video is about the development of money.
2. There are different stages in the development of currency. Long before money was invented, people used a barter system to buy and sell things. A barter system is a way to exchange goods and services for other goods and services. Later, some goods became more widely accepted than others. These could be used to calculate the value of other products and services. Around the 11th century BC, Chinese people started to use small pieces of bronze to trade things. In the early stages, coins of different shapes were used. The coins were standardised in the Qin Dynasty and started to take a circular shape with a square hole through the middle. Around the year 1000, the Chinese began to use paper money. The Song Dynasty saw the introduction of jiaozi, which is said to be not only the first example of paper currency used in China, but also in the world. Today, we have a modern system of coins and paper notes, but this is continuing to change and develop to other forms.
01
2. What stages are mentioned in the video What are they like
Watch the video and answer questions.
01
02
Look at the picture and answer the questions.
1. What activities are shown in the pictures
2. What are the differences between the three paths
The pictures show some daily activities, namely paying coins for some vegetables, using an ATM card, donating money to people in need, paying through an app on a smart phone.
These pictures all show types of economic behaviors, and they are all related to currency of various forms.
02
Look at the picture and answer the questions.
3. What other economic activities are part of your daily life
In-app Purchase, including digital goods or subscriptions
Online shopping
PART.03
Reading
How do graduates make the choice between starting a business or seeking employment
What kind of job would you like to choose
Look at the charts and answer the questions.
01
1. What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may choose not to have a job.
2. What does the second chart tell you about the trend for college graduates starting their own businesses
From 2009 to 2015, the percentage of university graduates who started a business rose.
Between 2015 and 2016, the percentage remained almost at the same level, about 3%, while in 2017, the percentage declined.
3. What do you think the trend will look like in five years’ time
Based on the title and the picture below, please predict: what would be talked about in the passage
Maybe it is about a young girl who starts a business of flowers.
Read the passage quickly and choose the type of the passage.
A. An argumentation.
B. A feature story.
C. An exposition.
新闻特写
characteristics of a feature story:
A feature story is told in third person.
A feature story can include personal profiles and human interesting stories and get the heart of the subject.
A feature story uses quotes throughout the body to give the subject voice.
Read the passage and find out what decision Zhang Yue made to develop her career.
02
As she spoke, Zhang Yue put her hands behind her back to hide that they were shaking. She couldn’t, however, hide the line of sweat running down her forehead, which was caused partly by the heat of the television studio, but more by fear of the four people seated in front of her. They stared back, their blank faces giving no clue as to what they would say next. Feeling dizzy, Zhang Yue took a deep breath as she struggled to finish her presentation, “And that is why I need your help in turning my new and exciting business into a successful one.”
Now chairwoman of her own company, Zhang Yue is fond of saying, “The early bird catches the worm.” The place where this happens is a valley, a world away from any television studio. Moving carefully through the darkness, she passes row upon row of rose plants. In an hour, these fields will be full of people, working quickly to pick the flowers before sunrise. “It has to be done then,” says Zhang. “These flowers are delicate.”
Business Blossoms
Read the passage and find out what decision Zhang Yue made to develop her career.
02
Zhang never thought that this was something she would end up doing. Surrounded by roses as she was growing up, she paid them little attention. It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential. “Conditions are ideal here,” she says. “This is a place where roses grow wild.”
Zhang therefore decided to return to her home town and grow roses, which surprised many people. “I wanted to experience the freedom of being my own boss,” she said. “But I also wanted to give something back to my home town. As people say, ‘It takes a village to raise a child.’”
Read the passage and find out what decision Zhang Yue made to develop her career.
02
She is not the only young person to have been bitten by the start-up bug. All over the world, an increasing number of enterprising young people are thinking of starting their own businesses, as the growing economy creates more opportunities. Like Zhang, they present their ideas in the hope of getting investment and advice, and they have the same passion and devotion. The majority meet with rejection. A few, like Zhang Yue, find themselves lucky enough to get investment and the all-important input and support from more experienced business people. The road to their success is however still a long and difficult one, with many challenges along the way.
As someone who grew up in the country, Zhang already knew about growing plants. However, like any entrepreneur who was just starting out, she still had a lot to learn. She has overcome a number of obstacles in nursing her business to the success it is today. “The biggest challenge at the initial phase was to persuade people to work for me, which was totally outside my experience. Few in the village believed I could create a multi-million yuan business from flowers,” says Zhang. “After I went on TV, a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution. It was only then that the locals began to believe me. Now my product is one of the best in Asia. This year, I can pay all my fellow workers a decent bonus.”
Read the passage and find out what decision Zhang Yue made to develop her career.
02
Seeing her peers who also dream of success and independence, Zhang has mixed feelings. Though she welcomes the new entrepreneurial spirit, she advises that people be realistic and seek guidance from expert consultants before rushing into things.
“I love running my own business, but it’s not for everyone,” says Zhang. “To succeed in business, you need more than a good idea, hard work and determination. What really matters is a sound business plan, access to capital, and good management and negotiating skills. Most of all, don’t be too ambitious. You should know your own limits and those of the people you work with. For young people who have little life experience, that can be a challenge.”
Read the passage and find out what decision Zhang Yue made to develop her career.
02
Zhang Yue decided to return to her home town and start a business growing roses.
Choose the main purpose of the passage and give your reasons.
03
To introduce the main reasons why young people choose to start their own businesses.
To analyse the pros and cons of young people starting their own businesses.
To encourage all young people to start their own businesses after graduation.
To help young people think more realistically before starting their own businesses.
To teach young people the correct procedures for starting their own businesses.
Paragraph 7: Though she welcomes the new entrepreneurial spirit, she advises that people be realistic and seek guidance from expert consultants before rushing into things.
Match the main idea with its corresponding paragraph.
Zhang’s mixed feelings for her peers who also dream of success and independence
Zhang realised her home town was an ideal place for growing roses.
The challenges of starting businesses faced by young persons
Zhang’s previous experience of asking for investment
The biggest challenge at the initial phase and the current situation of Zhang’s company
Zhang’s advice for young entrepreneurs
Zhang carefully nursed rose fields
The reasons why Zhang Yue returned to her home town and grew roses
Para. 1
Para. 2
Para. 3
Para. 4
Para. 5
Para. 6
Para. 7
Para. 8
Organise information from the passage and complete the interview notes.
04
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1_____________ of Rose Valley Co., Ltd
Date 26 April
chairwoman
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics
2 _______________________________________________
General situation of the company
was willing to purchase the product and help with its distribution
3 ______________ for growing roses.
Experiencing the freedom of 4 ____________________.
5 ___________________________________________
Reasons for starting a business in her home town
An ideal place
being her own boss
Giving something back to her home town.
Getting investment.
6_____________________________
Challenges
Persuading people to work for her.
You need a good idea, hard work, 7 ____________, 8____________________, access to capital, and 9 _____________________________________.
10 _____________________________________
Know your own limits and those of the people you work with.
Advice for young entrepreneurs
determination
a sound business plan
good management and negotiating skills
Don’t be too ambitious.
Read the passage again. Choose the best answer according to the text.
1. Why did Zhang Yue speak to the four people
A. To seek investment.
B. To ask them for advice.
C. To join their companies.
D. To ask them to join her company.
2. What was the villagers’ attitude towards Zhang Yue at first
A.Supportive. B. Doubtful.
C.Indifferent. D. Disapproving.
Read the passage again. Choose the best answer according to the text.
3. Why did Zhang Yue decide to return to her home town after graduation
A. To surprise local villagers.
B. To take care of her parents.
C. To help her parents grow roses.
D. To realise her dream and repay her home town.
4. What is the biggest challenge at the original stage of Zhang Yue’s business
A. How to get investment and the important input.
B. How to persuade people to work for her business.
C. How to get support from more experienced business people.
D. How to know her own limits and those of the people she works with.
What qualities do you think have contributed to Zhang Yue’s success
willingness to ask for help
gratefulness
willingness to learn
being hard-working
being realistic
bravery to face challenges
Now work in pairs. Act out the interview based on the interview notes.
1. What do you think has contributed to Zhang Yue’s success
2. What other difficulties do you think young people encounter when starting their own businesses
Think & Share
Talk with your partner.
3. Have you ever thought about starting your own business, or would you rather doa a white-collar job in an office Give your reasons.
4. How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
Think & Share
Talk with your partner.
1. potential
the potential of (doing) sth. 　 (做)某事的可能性/潜力
have the potential to do sth. 有潜力做某事
练习：
Anyone can calculate their biological age, identify __________ risks and take steps to improve their own health in the long run.
potential
2. enterprising
enterprise 　　 n. 公司; 企业; 事业(心); 进取心; 创业精神
entrepreneurial adj. 创业的; 具有创业精神的
练习：
There are plenty of small industrial ____________(enterprise).
An _______________(enterprise) spirit is essential for those who want to achieve great success in the highly competitive market.
enterprises
enterprising
3. purchase
purchase sth. for sb. 为某人买某物
purchase sth. from 从……购买某物
the purchase of 对……的购买
练习：
The company decided to ___________ a large quantity of raw materials to meet the increasing demand.
The purchase ____ a new car requires careful consideration of your budget and needs.
purchase
of
4. distribution
distribute v.分配；分发；分销
distributive adj.经销的；分销的
distributor n.经销商；分销商
distribute...to... 把……分给……
distribute...among... 在……中分发……
练习：
Tents and clothes have been distributed ________ the earthquake victims.
(2)The map shows the ___________(distribute) of the statues in the Mogao Grottoes.
to/among
distribution
5. guidance
guide v.指引；指导 n.指南；向导
under sb’s guidance(＝under the guidance of sb) 在某人的指导下
guide sb to... 引导某人到……(to为介词)
练习：
It was she who guided the blind man ______ the gateway to the building.
Under the __________(guide) of my colleagues, I managed to overcome the obstacle.
to
guidance
PART.04
Exercise
Exercise
1. She works as a c_________(顾问), providing expert advice on environmental issues to various organizations.
2. The roller-coaster ride was so intense that it left many riders d__________(头晕目眩的).
3. The teacher’s patient g_________(指导) helped the students understand the complex math problem.
4. The project is currently in the planning p_________(阶段), and we will start the construction next month.
5. Employees will receive a generous b____(奖金) this year based on the company’s excellent performance.
izzy
onsultant
uidance
onus
hase
Exercise 用所给短语的适当形式填空
1. She was so nervous before the job interview that she had to ___________________ several times.
2. The factory increased production ________________ environmental protection, causing severe pollution to the nearby river.
3. We are exploring ________________ artificial intelligence in revolutionizing the healthcare industry.
4. The speech _____________ inspiring words that encouraged everyone present.
5. Many investors ______________ the stock market when they heard about the potential profit.
the potential of, take a deep breath, rush into, at the expense of, be full of
take a deep breath
at the expense of
the potential of
is full of
rushed into
PART.05
Summary
Starting out & Understanding ideas
Learning about the development of money
Reading
Vocabulary
Organise Zhang Yue’s business about flowers
Share feelings of reading
PART.06
Homework
Homework
1. summarise what we have learnt in this lesson;
2. prepare for the next lesson.
See you next class!

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