Unit 6 The Media Lesson 3 The Advertising Game课件(共52张PPT,内镶嵌视频)-北师大版(2019)选择性必修第二册

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Unit 6 The Media Lesson 3 The Advertising Game课件(共52张PPT,内镶嵌视频)-北师大版(2019)选择性必修第二册

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(共52张PPT)
北师大版高中英语选择性必修二
X
Unit 6 The Media
Lesson 3 词汇
目录
目 录
01.
单词领读
02.
词性拓展
03.
单词讲解
04.
随堂测试
01
单词领读
01
单词预习检测 —— 英汉互译
1. 广告 n __________
2. 自由 n __________
3. 科技的;技术的 adj _________
4. 把……设置(在);使……坐落(于)v __________
5. 补坐落于;位于 adj __________
6.适合的;适宜的 adj _________
7. 吸引;引起(……的兴趣) v __________
8. 补吸引力;景点 n __________
freedom
technological
locate
located
suitable
attract
attraction
advertisement
单词预习检测 —— 英汉互译
9. 由……构成;由……组成 __________
10. 预算 n __________
11. 视觉的;视力的 v __________
12. (使)结合;(使)组合 v __________
13. 连接;联系 v __________
14. 利润;收益 n __________
15. 参与;参加 v __________
16. 补参与;参加 n __________
budget
visual
combine
link
consist of
profit
participate
participation
单词预习检测 —— 英汉互译
17. 社区;街坊 n ____________
18. 赞助;资助;发起 v __________
19. fundamental adj __________
20. agency n ____________
21. commercial adj __________
22. 补commerce n __________
23. originate v __________
24. sew v __________
sponsor
起源;发源;创立
基础的;根本的;十分重大的
代理处;经销处
商业的
商业;贸易
缝;缝合;缝补
neighbo(u)rhood
单词预习检测 —— 英汉互译
25. advertiser n __________
26. boost n __________
petitive adj __________
28. genuinely adv __________
29.补genuine adj _________
30. anticipate v __________
31. 补anticipation n __________
32. welfare n __________
广告商
竞争性的;有竞争力的
真正地;真诚地
真的;名副其实的;真心的;真诚的
激励;帮助;增长
预期;预料;期待
预期;预料;期待
幸福;福利
02
词性拓展
02
1.technological adj. 技术的;科技的;工艺的
→technology n.技术
2.originate vt.创始,创造→origin n.起源;源头
→original adj.原来的,最初的→originally adv. 起初,原来
3.locate vt.位于→location n.地点
4.suitable adj.合适的,适宜的→suit v.适合
5.attract vt.吸引→attraction n.魅力;吸引
→attractive adj.有吸引力的
6.competitive adj.竞争性强的,有竞争力的→compete v.竞争
→competition n.竞争→competitor n.竞争者
7.combine vi.& vt.(使)结合,(使)组合→combination n.混合;
8.anticipate vt.预期,预料→anticipation n.预料,预期,期望
03
重难点词语解析
03
课文原句:But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.(教材P58)
?
(1)be suitable for sb./sth.适合某人/某物
be suitable to do sth.适合做某事
(2)suit n.一套外衣;套装 vt.适合;使适宜
suit sb.(fine)合某人的意;对某人很合适
suit sth.to sb./sth.使某物适合某人/某物
★1. suitable adj.合适的,适宜的
[佳句赏读] 感悟句意·翻译
①It is obvious that it doesn’t suit you to have your hair cut short.
②This superb film is suitable for people of all ages to watch.
③These clothes are not suitable to wear on formal occasions.
二、用括号内所给单词的正确形式填空。
1. She remembered how difficult it was to choose a _____________ (suit) Christmas present for her father.
2. If you look at all sides of the situation, you’ll find probably a solution that ___________ (suit) everyone.
3. The course is ___________ (suit) for both beginners and advanced students.
suitable
一、根据所给汉语,用适当的词块完成下列句子。
This programme is ___________________________(儿童不宜).
not suitable for children
suitable
suits
suitable
?★ 2.?consist of 由……组成
(1)consist of没有被动语态,相当于be made up of 或be composed of,且不用于进行时。
(2)consist in在于;存在于;以……为主
consist with与……一致;相符
课文原句:For this reason,it’s now normal to see
advertisements that consist of pictures or words from experts to show people how good the product is.(教材P59)
[佳句赏读] 感悟句意·翻译
①Listening is thus an active,not a passive behavior consisting of hearing,understanding and remembering.
因此,听力是一种积极主动的,而不是消极被动的行为,它包括听、理解和记忆。
②Life mainly consists of happiness and sorrow while happiness and sorrow consist in struggle.Remember that your ideal life does not always consist with the reality.
生活主要是由快乐和悲伤组成的,而快乐和悲伤存在于拼搏之中。记住,理想的生活并不总是和现实相一致。
[一句多译]
生活中不仅仅有阳光,还有艰难的日子。
①Life _____ _____ not only sunshine but also hard times.
②Life ___ ____ ____ ___ not only sunshine but also hard times.
③Life _____ _____ _____ not only sunshine but also hard times.
consists of
is made up of
is composed of
consist & consistent
一、在空白处填入1个适当的单词或括号内单词的正确形式。
1. There has been a ____________ (consist) improvement in her attitude.
2. The results are entirely consistent ____________ our earlier research.
3. We have argued ____________ (consist) for a change in the law.
二、根据所给词块,将下列句子译成英语。
1. 生活不仅有阳光,还有风雨。(consist of)
___________________________________________________________
2. 成功在于百折不挠。(consist in)
___________________________________________________________
Life consists of not only sunshine but also storms.
Success consists in the ability to continue efforts through failures.
consistent
with
consistently
?★ 3.competitive adj.竞争性强的,有竞争力的
(1)compete vi.比赛;竞争
compete in...在某一方面竞争;参加……比赛
compete for...为……而竞争
compete with/against...与……竞争
(2)competitor n.参赛者;对手
competition n.比赛
课文原句:To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.(教材P59)
[佳句赏读] 感悟句意·翻译
①Graduates have to fight for jobs in a highly competitive market.
②My son was selected to compete in a vital race in London.
③The two players competed with/against each other for a gold medal.
[单句语法填空]
More than 1,000 _____________(compete) took part in the _________(compete) to compete for the first prize.
competitors
competition
?4. It was likely to... ...
(1)It is likely to do /that...可能……
sb./sth.be likely to do sth.某人/某物有可能做某事
(2)其他表示“……可能……”的句型:
It is probable that...
It is possible that...
It is possible for sb.to do sth.
注意:likely的主语可以是人,也可以是物;而possible,probable的主语只能为it。
课文原句:It was likely to be the name of a company,part of which might include the name of the place from which the product originated.(教材P58)
[佳句赏读] 感悟句意·翻译
①It is reported that a hurricane is likely to come this evening.
②It is likely that you could suffer from bad health if you keep smoking.
③It is possible for her to set a new record in this tournament.
+[单句语法填空/一句多译]
①Sorry,but I can’t go to your party,because I’m likely______(be) exceptionally busy tomorrow.
②____ is probable/likely/possible that he will set a world record in the Olympic Games.
③今晚他很可能会被暴风雨困住。(likely)
→It __________________________ in the storm this evening.(复合句)
→He _________________________ in the storm this evening.(简单句)
to be
It
is likely that he will be caught
is likely to be caught
?5. not all...
(1)本句是一个部分否定的句子。(not all...=all/all of...not...)意为“并不是所有的……;不是全部,而是一些……”。
(2)表示“并不是所有的”还有everyone/everybody/everything...not...(=not everyone/ everybody/
everything...)。
(3)三者以上的全部否定用none of...。
(4)两者的部分否定为:both of...not...(=not both...)并不是两者都…。
两者的全部否定为:neither of...(两者)没有一个,两者都不…。
课文原句:However,not all advertising is about selling products and services for a profit.(教材P59)
[佳句赏读] 感悟句意·翻译
①Not all the girls in our class like the young actor.
②There are many brilliant people in the room,but I know none of them.
③What makes the mother painful is that neither of her sons likes talking with others.
④It is common that every boy in a class is not interested in sports.
[句型转换]
①Not all the students went to the movies.
→_________________________________________________.
②Both of the two math problems are not very difficult.
→_________________________________________________.
All the students didn’t go to the movies.
Not both of the two math problems are very difficult.
?6. attract vt.(以魅力等)吸引(人);引诱;引起(注意)
课文原句:Particularly now,in modern times,advertisements need to attract and hold the attention of the public.(教材P59)
(1)attract/draw/catch one’s attention吸引某人的注意力
be attracted by被……所吸引
(2)attraction n.有吸引力的事物;吸引;引力
have no/little/much attraction for sb.
对某人没有/几乎没有/有很大吸引力
(3)attractive adj.吸引人的;诱人的
[语境串记]
In Beijing,there are many tourist attractions,like the Great Wall,the Summer Palace and the Tian’anmen Square.But what attracts me most is the Great Wall,which is also attractive to foreigners.More and more foreigners are attracted by it and come to China.
北京有许多旅游胜地,比如说长城、颐和园以及天安门广场。但是最吸引我的是长城,它对外国人来说也很有吸引力。越来越多的外国人被它吸引而来到中国。
[句型转换]
①Zhu Ting’s superb performance attracted the coach’s attention.
朱婷出色的表现引起了教练的注意。
②But for tourists like me,pandas are the city’s top_________
(attract).
但是对于像我这样的游客,熊猫是这座城市最吸引人的事物。
③It is acknowledged that your friend has a very _________(attract) personality.
众所周知,你的朋友具有很吸引人的个性。
[高级表达]
④As they were attracted by the scenery,they decided to stay for another week.(用非谓语动词短语作状语改写)
→_______________________,they decided to stay for another week.
attraction
attractive
Attracted by the scenery
一、在空白处填入1个适当的单词或括号内单词的正确形式。
1. What attracted me most _________ the job was the chance to travel.
2. Titanic is a classic film which _____________ (attract) lots of viewers.
3. Chengdu has dozens of new millionaires, Asia’s biggest building, and fancy new hotels. But for tourists like me, pandas are its top ________ (attract).
4. These sports attract few viewers. However, the audience for these sports is _________ (attract) to certain advertisers.
二、根据所给汉语,用适当的词块完成下列句子。
1. Thousands of foreigners ____________________(被……吸引)the Shanghai World Expo the day it opened.
2. The debate _________________________________________(吸引了很多关注).
attract
were attracted to
to
attracts / attracted much / a lot of attention
attracts
attraction
attractive
?7. combine v.(使)联合;(使)结合
(1)combine A with/and B 使A与B结合起来
(2)combination n.联合;结合
in combination with与……联合
课文原句:To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.(教材P59)
[完成句子/一句多译]
①In modern society,people are under so much stress that they should learn to combine business _________ pleasure.
在现代社会,人们处在如此大的压力之下,应该学会劳逸结合。
②He carried on the business in _______________(combine) with
the agent.
他继续与那个代理商合伙做生意。
and /with
combination
combine语义助记
combine
合在一起
(基本义)
(使)化合;
(使)混合
(使)结合;
(使)组合
(使)抽象的事物“合在一起”
(使)具体的物质“合在一起”
兼备
把两件或以上的事“合在一起”
把两个或多个特点“合在一起”
兼顾
combine
一、在空白处填入combine的正确形式。
1. — In this day and age, women can have children and jobs as well.
— I can’t agree more. It’s great to have the two __________.
2. In recent years an English word “infosphere” has appeared, ___________ the sense of “information” and “atmosphere”.
3. The ____________ weight of the earth’s bacteria is 400 billion tons.
4. I know how I achieved my success. It came from good planning and better doing ___________.
5. The _____________ of Fox and Disney will lead to billions of dollars in “synergies” (合并).
combined
combined
combined
combining
combination
二、根据所给提示,用combine翻译下列句子。
1. 把工作和娱乐结合起来对你来说是件好事。(it作形式主语, business)
________________________________________________________________________________________________
2. 我们仍在寻找兼具所有必要品质的人选。(定语从句)________________________________________________________________________________________________
We are still looking for someone who combines all the necessary qualities.
It will be a good thing for you to combine business and / with pleasure.
link 语义助记
连接人和人、物和物的“环;节”
链状物上连接在一起的“环;节”
连接交通、沟通的“环;节”
连接互联网的“环;节”
环节
环;节
link
(基本义)
n
v
联系;关联
(交通、沟通的)连接线
(互联网的)链接
连接;联系
link
一、写出下列句子中画线部分的汉语释义。
1. There are a number of links between the two theories. ________
2. We click on links not to the news of the day but to the funniest videos the web
has to offer.                        ________
3. Linking arms with one of the instructors(教练), I helped carry the drowning man out of the water.          ________
二、根据所给词块,将下列句子译成英语。
1. 污染和树木枯死之间有关系。(link between)
__________________________________________________________
2. 有证据表明心脏病与久坐有关。(There is proof that, link ... to / with)
_____________________________________________________________
链接
挽臂
联系
There is a link between pollution and the death of trees.
There is proof that heart disease is linked to / with sitting for long periods.
?8. ?participate vi.参与,参加
(1)participate with sb.in sth.
与某人分担某事;同某人一起参与某事
participate in (doing) sth.参加(做)某事
(2)participant n.参加者;共享者
(3)participation n.参与;分担;共享
课文原句:For example,there are public advertisements,which encourage citizens to participate in improving...(教材P59)
[单句填空]
①As scheduled,we participated in several significant activities.
按照日程安排,我们参加了几项有意义的活动。
②You should participate _______ your friend _____ his sufferings.
你应当分担朋友的苦恼。
③As far as I know,he has been an active __________(participate)
in the discussion. 据我所知,他一直积极参与这个讨论。
with
in
participant
anticipate
领导者会提前预测事情并做好准备,而事情发生后再做应对的人注定失败。
——托尼·罗宾斯(励志演讲家)
期待;期盼(好事)
期待;期盼
anticipate
anticipation
预期;预料
预计;预期
【词汇拓展】
预期;预料:
He bought extra food in anticipation of more people coming than he’d invited.
期待;期盼:
She waited in eager anticipation for Robert to arrive.
anticipation n [U]
写出下列句子中画线部分的汉语释义。
1. We sincerely anticipate cooperating with you. ___________
2. What Jeff did was to anticipate my next question. ___________
3. We need someone who can anticipate and respond to changes in the fashion industry. ___________
4. I anticipate having an enjoyable working relationship with you all.
___________
期待
预先准备
预见 / 预测
期望
anticipate
根据所给汉语,在空白处填入适当的词块。
All of us were confident and eager to __________________________ __________________________(参加)the class discussion.
/ join in
正式用语
take part in
/ participate in
/ engage in
正式用语
participate
【词汇拓展】
participant n [C] 参与者;参加者 (选必三 U9)
participation n [U] 参加;参与:
We want more participation in the decision-making.
participate
在空白处填入1个适当的单词或括号内单词的正确形式。
1. We encourage students to participate fully __________ the running of the college.
2. Details of the competition are available at all ____________ (participate) stores.
3. It would be encouraging to see _____________ (participate) by all age groups.
participating
participation
in
自2013年初,adidas公司发布了Ultra Boost系列跑鞋,boost就成为了最火的球鞋中底缓震科技。
boost是一种发泡材料,柔软舒适且回弹迅速,让人在跑步时的每一次落地、蹬地都能感受到十足的弹性,就像被源源不断的能量推动着前进。
而这一特点,恰恰与单词boost的本身含义密切相关。
boost
写出下列句子中画线部分的汉语释义。
1. This new technique will boost food production. ________
2. The publication of this book boosts my confidence. ________
3. We need a holiday to boost our spirits. ________
4. This will be a great boost to the economy. ________
5. Getting the job gave him a terrific(极好的)boost. ________
boost
提高
增强
激发
推动
鼓舞
04
随堂测试
04
Ⅰ.单词拼写
1.The needle made her finger bleed while she was_______the quilt.
2.Dina finally took a position at a local advertising_______(代理处).
3.To our surprise,the movie was a great _______ (商业的) success.
4.Most of the industrial cities are_______in the Midlands and
the North.
5.His _______(根本的) mistake was to rely too much on other people.
6.Can you tell me the trick of making the tasty meal on such a tight
_______(预算)
7.Under the circumstances,it is hard for the woman to_______
her work with her family.
sewing
agency
commercial
located
fundamental
budget
combine
Ⅱ.单句语法填空
8.The design on the flag stands for _______(free) and justice.
9.Our country is like a big family,consisting_______many nationalities.
10.The mother tried to find some novels_______ (suit) for her children.
11.Sichuan is an _______ (attract) place which is abundant in wildlife.
12.It was the first time that she had operated a_______(sew) machine.
13.Working in such a____________ (compete) industry,I’ve sometimes
thought,“I can’t do this any more.”
14.As we all know,it is honesty not wisdom that is fundamental_______human beings.
15.Conveniently,the offices _______(locate) just a few minutes from the main station.
freedom
of
suitable
attractive
sewing
competitive
to
are located
Ⅲ.单句写作
16.然而,并不是所有的东西都被毁了,令我们欣慰的是,
许多人并没有丧失信心。(部分否定)
__________________________________________________
_________________________
17.人们被湿地公园宜人的天气所吸引。(attract)
__________________________________________________
18.上周,400多个学生参加了公园的清扫活动。(participate in)
__________________________________________________
19.上周,我们去河边的一个农场帮忙摘苹果。(locate)
__________________________________________________
However,not all were destroyed and to our relief,a great number of people didn’t lose heart.
Last week,more than 400 students participated in a clean up of the park.
People are attracted by the pleasant weather of the wetland park.
Last week,we went to a farm located at a river,to help pick apples.
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